Through the development of the selling process through successful sales approaches, the CBP Sales Certification establishes the groundwork for professional selling. Leading sales experts’ strategies and techniques will be taught to you, and you will practice them through interactive exercises.
Enhancing sales skills, knowledge, and competencies via continuous education and development is known as sales training, and it improves sales performance and results. Building relationships, managing objections, and comprehending client demands are just a few of the subjects it covers.
All of the main sales stages are covered in the CBP Sales certification curriculum, which also teaches industry best practices.
Candidates who complete this course are ready to sit for the C30-508 Certified Business Professional exam.
Benefits of Sales Training:
- Increased Sales Performance:
By equipping sales professionals with the necessary skills and knowledge, organizations can expect higher conversion rates, increased deal sizes, and improved overall sales results.
- Improved Customer Satisfaction:
Sales training can help sales professionals build stronger relationships with customers, leading to increased customer satisfaction and loyalty.
- Enhanced Sales Team Morale:
Investing in sales training demonstrates a commitment to the success of the sales team, which can lead to increased morale and motivation.
- Reduced Turnover:
By providing sales professionals with the skills and knowledge they need to succeed, organizations can reduce turnover and retain valuable talent.
Audience
Sales professionals, account executives, front-line employees, and business professionals who want to focus on sales are all advised to take this course.
Prerequisite
Students must fulfill the following requirements in order to enroll in this course:
1. The applicant needs to be dedicated to achieving greatness.
2. A high school or secondary school diploma, or comparable educational requirements, must have been earned by the candidate or be in the process of being earned.
Course Outline
Module 1: Introduction to Selling
- Definition of Selling
- Sales Foundation
- Ways We Sell
- The Selling Process—Strategies and Tactics
- Sales Stages
- Product Knowledge
- Develop A Positive Sales Attitude
- Be Excited
Module 2: Prospecting Success Strategies
- What Is Prospect?
- Prospecting
- A Customer Profile
- Channel Ratings
- Lead Channels
- Decision-Making Authority
Module 3: First Contact Success Strategies
- First Contact
- Strategies for Building Rapport and Establishing Trust
- Four First Contact Steps
- Attention Grabbers
Module 4: Qualification Success Strategies
- Qualification Stage
- Qualification Requirements
- Qualification Steps
- Discovery Questioning Styles
- Effective Listening
Module 5: Presentation Success Strategies
- The Presentation Stage
- Product Features and Benefits
- Delivering a Prospect-Specific Presentation
- Buyer Motives
- Proof-of-Success Strategies
- Feedback
- Keys to a Powerful Presentation
Module 6: Successful Objection Resolution Strategies
- Resolving Objections
- Buyer Objections
- Strategies for Resolving Objections
- Create Objection Responses that Reduce Conflict
- Uncovering Hidden Objections
Module 7: Successful Closing Strategies
- Closing Stage
- The Fear Barrier
- Recognizing Buying Signals
- Strategies for Closing the Sale
- What Do You Do if Your Prospect says “No”?
- What Do You Do When a Sale is Lost?
Module 8: Wrap-Up and Follow-Up Strategies
- Wrap-Up and Follow-Up
- Completing the Sale
- Referrals
- Follow-Up and Repeat Sales
- Strategies that Create Repeat Sales
- The Future of Sales
