Our digital marketing training course is designed for people who want to work in the field or for professionals at all levels who are involved in the development, implementation, and assessment of digital marketing strategies.
Learn the craft of online marketing campaigns to start an exciting journey towards a fulfilling career in digital marketing. Discover how to promote your goods, services, businesses, or startups through driving user acquisition, traffic growth, customer attraction, and sales acceleration.
Thanks to technology, the digital revolution has created new chances for marketers. Our marketing strategies have changed even though the items we sell might not have. Thanks to the growing field of digital marketing, businesses and aspiring digital marketers now have more possibilities.
The ideal chance to begin your career in digital marketing is offered by SGL. Our instructor-led course will help you become a proficient digital marketer and open doors to a profitable future in marketing.
Requirement:
- Participant must have adequate knowledge of the use of Computer or attend the ‘Computer Operation Training Course offered by SGL
- Expected to possess a minimum knowledge in the use of WordPress or attend the Create a Website or Blog With WordPress Training Course offered by SGL
Course Outline
Digital Marketing and SEO
- Describe what digital marketing is;
- Describe segments and the function of segmentation in digital marketing;
- Determine the significance of each role for various channels for your company and clients.
- Describe how to use channels to advertise to the appropriate clients at the appropriate moment.
- Creating a target persona; specifying the channels to be utilized in campaigns and if your strategy is owned, earned, or paid for;
- Content creation
- Theoretical underpinnings of SEO
Content Marketing and Social
- Describe the benefits of local SEO and how to implement it.
- Conduct keyword research by analyzing search traffic and competition; develop your own Google Ads campaign; assess and optimize Adwords outcomes; go over important metrics and KPIs for SEM; and learn how to use Youtube for video marketing.
Get knowledge about Twitter marketing and how to use the platform’s ads.
• Acquire knowledge about Facebook marketing and how to use ads there.
• Get knowledge about Instagram marketing and how to use the platform’s ads.
Marketing Acquisition & Conversion Rate Optimization
- Landing pages and lead generation;
- Reviewing UX best practices in digital marketing; assessing the look, feel, and performance of landing pages;
- Creating forms for your company
Customer Engagement & Retention (Via Email)
- Develop and develop lifecycle marketing plans; • Acquire email marketing skills.
• Communicate with your clients via email at every stage of their journey.
• Create, carry out, and assess email marketing initiatives.
• Outlining the process of making a pop-up form to get email followers organically.
Paid Social & Advertising (Paid Search, Adwords & SEM)
- Describe the steps involved in creating content campaigns.
- Develop an important messaging content plan.
- Determine which content marketing strategies fit into certain company and marketing objectives.
- Establish the essential KPIs for gauging and refining content marketing strategies.
- Choose the right influencers for your project and plan your outreach to them.
- Select and edit digital material for all of your social media platforms.
- Assess community management’s function in social media marketing. Establish KPIs and metrics to gauge the effect of social media.
- Making use of marketing automation tools and CRM (Customer Relationship Management)
Google Tools
- Google TagManager:
- Explain how to use Google TagManager to track links on your website;
- Google Analytics: Gain a clear understanding of how to use the detailed information on Google Analytics;
- Google Search Console: Learn how to track a link using Google Analytics;
- Google TagManager: Learn how to use Google TagManager to track links on your website;
- Structured Data Markup Helper: Investigate how to use structured data markup helper to improve your local SEO
